Not only do more users stay on fast-loading sites, they also convert at higher rates compared to slower sites. Sites that load quickly typically produce more traffic and higher conversion rates.

Website speed, or website performance, refers to how quickly a browser is able to load fully functional web pages from a particular site. Site performance plays a major role in the success of any online site.

Long page load times, and poor response times to user actions, create a bad user experience. Waiting for content to load becomes frustrating for users and may provoke them into leaving the site altogether.